MyFitness
A gamified, trivia-based fitness platform designed to increase daily engagement through simple gameplay, rewards, and competition — deliberately lightweight, and built to move users from entry to interaction in as few steps as possible.
Overview
MyFitness is a gamified trivia-based fitness platform designed to increase daily user engagement through simple gameplay, rewards, and competition. Users interact with a daily trivia question, submit answers, and earn rewards based on participation and performance.
The experience is intentionally lightweight, mobile-first, and designed to move users from entry to interaction in as few steps as possible.
Entry to interaction, in as few steps as possible
The core loop had to survive being repeated every single day — so every step that didn't earn its place was removed.
- User enters the app → branded splash screen
- Splash transitions to a minimal hero page
- User taps "Let's Play"
- Trivia question of the day is displayed
- User selects an answer and enters a mobile number
- System checks subscription status
- User is allowed to play, or prompted to subscribe
This flow prioritises speed, clarity, and repeat daily engagement.
Four screens carry the whole product
Rather than a broad feature set, MyFitness leans on a small number of screens doing their jobs well.
Splash Screen
- Purpose — create a strong first impression and establish brand identity
- Design intent — visually engaging but brief, transitioning quickly into the main experience without delaying the user
Trivia Screen
- Purpose — the core interaction point where users engage with the daily question
- Displays the question of the day
- Multiple-choice answer selection
- Mobile number input for participation tracking
- Design intent — optimised for focus and simplicity, so users can answer quickly without distractions
Leaderboard
- Purpose — encourage repeat engagement through competition and visibility
- Displays top participants and rankings
- Highlights the user's position where applicable
- Design intent — motivate continued participation using friendly competition and social proof
Rewards
- Purpose — reinforce participation by showing earned or available rewards
- Reward status visibility
- Clear indication of eligibility or redemption
- Design intent — close the feedback loop, making participation feel valuable
Summary
MyFitness demonstrates designing engagement-driven, lightweight digital experiences that prioritise clarity, speed, and retention. By focusing on a small set of core screens, the product delivers a simple but effective daily interaction loop that encourages repeat usage.
